- ISBN13: 9780071497046
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>
#1 by Pablo Castro on May 10, 2010 - 9:31 pm
This book is right on the money with the latest marketing tendencies: nowadays ALL marketing is Direct Marketing, and a great way to believe this, practice it and get results fast is reading Customer Obsession with diligence. The intention, and I believe this is brave, is that EVERY marketer should learn about DM: in that sense this book is perfect. And if you are already a seasoned DM professional, this might seem a bit too basic, but it is a great way to review all those convoluted concepts you learned way back, now placed in logical order in their simplest form possible.
Rating: 4 / 5