Product Description
* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Customer Relationship Marketing, CRM, remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas involving keeping in touch and responding to customer contacts, many companies still shy away from the awesome task of building a relationship with thousands, or even million… More >>
Up Close and Personal?: Customer Relationship Marketing @ Work
