- ISBN13: 9780470453070
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice ba… More >>
#1 by All Access Customer on April 1, 2010 - 10:10 pm
If you selling a product or service this book is a must. It shows you how to plan for results.
How to rethink your efforts. We market internet classified ads and this is revamping our whole effort.
I would say book should rate up there with Tony Robbins as a must read book.
Rating: 4 / 5
#2 by Joseph J. Bartoszek on April 1, 2010 - 10:42 pm
By reading the Trump University series of books, like “Marketing 101″ learn how to be successful and receive the support you need to make it happen…. The Trump University is a fantastic resource!
Rating: 5 / 5
#3 by Leigh H on April 2, 2010 - 12:08 am
I’ve read numerous introductory marketing books in the past to try and get a satisfactory practical understanding of this topic and have found that none of them come close to this one.
After reading this book I now feel I’m conversant in all the key aspects that should be considered in the formulation of a marketing strategy.
Rating: 5 / 5
#4 by Mr. Izzet Gulsen on April 2, 2010 - 2:20 am
This is an excellent textbook and resource for students, entrepreneur as well as for all marketing and sales manager.
The book gives a clear roadmap of all necessary marketing tools and information. I would strongly recommend to everyone who willing to learn more from professionally written book
Rating: 5 / 5
#5 by Mainak Dhar on April 2, 2010 - 4:30 am
I, like many other people, am a big fan of Donald Trump. You may or may not like him, but one cannot help but admire his success. What I also have always found interesting is his consistent style- very straightforward, no-nonsense, with a focus on getting the job done v/s jargon. That equity is something he has leveraged admirably, from The Apprentice to Trump University to the series of books that has spurred.
This specific book, however, may be a good case study of one of the typical pitfalls of such brand extensions- viz. when you extend a brand into any new area, be careful that you aren’t diluting what made that brand special in the first place. I picked up Marketing 101 thinking I would get a very `Donald Trump style’ insight into the world of marketing- instead it read like any other marketing text- a lot of models, charts and concepts- but few insights into how to actually get work done in the world of marketing. Not that the book is bad- in fact it is a useful marketing text to have- but if you want the concepts and theories of marketing, you’d read Kotler or Aaker, you wouldn’t go to Donald Trump!
I’d say this is a book that didn’t realize its potential and fell victim to a classic marketing blunder- megabranding in a way that loses out the essence of what made the `parent’ brand tick!
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
Rating: 3 / 5