- ISBN13: 9781884956850
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social… More >>
#1 by Arthurone on April 1, 2010 - 8:37 pm
What you don’t know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.
In discussing his newest book I can safely use a very common phrase “you will learn everything you need to know” about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in “Secrets of Social Media Marketing.” Let me save you some time. There aren’t any. He covers the field completely.
If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin’s book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.
I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.
Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading “Secrets Of Social Media Marketing.”
Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends
Rating: 5 / 5
#2 by Douglas Haider on April 1, 2010 - 10:59 pm
I read this book to expand my reading from Blogging to Social Media (blogging, podcasting, LinkedIn, Facebook, and Twitter… among others).
I thought one of the main values of this book is its currency – it was published in 2009.
It was a good, broad overview of the different tools & sites available. I would agree with the statement on the back of the book, “Secrets of Social Media Marketing isn’t intended for the 10 percent of marketers who are on the leading edge of this phenomenon. It’s for the 90 percent who are still trying to figure out how to start.”
I personally didn’t like the way the book was organized. I think the chapters could have been grouped together in parts to give more structure. I also think the chapter titles should have been more declarative.
That being said, I really enjoyed all the case studies and anecdotes. They made the book pleasurable and easy to read. I also appreciate Paul’s perspective as a IT Journalist rather than a Professional Marketer.
Even though I have been fairly critical in this review, I am going to order Paul’s “The New Influencers” book
Rating: 3 / 5
#3 by Bookish One on April 2, 2010 - 12:38 am
I read the book as an intro to methodically addressing social media — to take engaging in social media beyond the occasional tweet and desultory blob posting. It is excellent and a phenomenal way to learn the fundamentals and prepare oneself for a structured approach to leveraging social media.
As far as I’m concerned, the book justified its price — and much, much, more — by pointing out that content should be written using language that readers will search upon, rather than language comfortable for the writer, e.g., “taking better digital pictures” rather than “best-in-class pixel count.” I will take this to heart immediately.
Rating: 5 / 5
#4 by Dessie Singh on April 2, 2010 - 1:44 am
As someone who hated, I mean absolutely hated, doing cold calls, you’d think being able to use things like Twitter and Facebook would be a welcome relief. Truth is, I was even more nervous about making connections with people because I didn’t want them to think I was bothering them just to get their business. This book explains the fine art of making those connections–how to do so in a way that is subtle and friendly and in which people get to know you and like you (as you give them something useful they can use) as opposed to just pitching them your services. From this book, I also learned which sites to focus my time on (as opposed to all of them), and how to use them most effectively. This is how business is done now and we all need to learn how to master “social media”. I’m glad this book was written to show us newbies how to do so.
Rating: 5 / 5
#5 by Medhavi Bhatia on April 2, 2010 - 2:31 am
Gillin shows that community creation, social networking needs to be a strategic part of product marketing. No matter what kind of product it is – consumer, B2B, technology or consulting it is vital to formulate and maintain a social network strategy. The community delivers in the long term. This book covers a lot of short case studies on success and failures in the market place when it comes to this sort of thing and its best to learn about these before venturing out and making assumptions on how simple it can be. Overall I found this book had a nice flow, coverage and it was very easy to read and I really enjoyed it!
Rating: 4 / 5