Posts Tagged brands products

Social Media and Marketing in China: Making Sense of the Buzz

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The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction…. More >>

Social Media and Marketing in China: Making Sense of the Buzz

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Creating Effective Marketing Communications

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This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communication creatively…. More >>

Creating Effective Marketing Communications

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