Posts Tagged crisis management
Social Media and Marketing in China: Making Sense of the Buzz
Product Description
The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction…. More >>
Social Media and Marketing in China: Making Sense of the Buzz
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PR : A Key Driver of Brand Marketing
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PR: A Key Driver of Brand Marketing, written by Patrice A. Tanaka (Patrice Tanaka & Company, Inc., CEO and Creative Director), provides an insider’s knowledge for companies of all sizes on how to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also discussed include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation… More >>
PR : A Key Driver of Brand Marketing
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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
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This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new editio… More >>
The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
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