Posts Tagged Customer
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
- ISBN13: 9780071497046
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Product Description
“Consumer Insight” provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too – what customers think and feel, what their objectives and strategies are and how these influence how they … More >>
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
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Digital Marketing Communication in the Tourism Industry: A Tool for Customer Acquisition
Product Description
This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outlook of internet marketing as it continues to bridge ever greater geographical distances and transform the conventional roles of market and customer. Th… More >>
Digital Marketing Communication in the Tourism Industry: A Tool for Customer Acquisition
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Exploring Direct and Customer Relationship Marketing
Product Description
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and pos… More >>
Exploring Direct and Customer Relationship Marketing
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Relationship Marketing: Bringing quality, customer service and marketing together
Product Description
The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more.
Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap’ between what customers expect and what they get.
The authors explore th… More >>
Relationship Marketing: Bringing quality, customer service and marketing together
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