Posts Tagged customer relationship marketing
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
- ISBN13: 9780071497046
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>
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Exploring Direct and Customer Relationship Marketing
Product Description
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and pos… More >>
Exploring Direct and Customer Relationship Marketing
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Up Close and Personal?: Customer Relationship Marketing @ Work
Product Description
* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Customer Relationship Marketing, CRM, remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas involving keeping in touch and responding to customer contacts, many companies still shy away from the awesome task of building a relationship with thousands, or even million… More >>
Up Close and Personal?: Customer Relationship Marketing @ Work
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