Posts Tagged Customers
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
- ISBN13: 9780071497046
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>
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Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place
Product Description
A successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a “DIY” brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total p… More >>
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Flip the Funnel: How to Use Existing Customers to Gain New Ones
- ISBN13: 9780470487853
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Why customer retention is the new acquisition If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to reta… More >>
Flip the Funnel: How to Use Existing Customers to Gain New Ones
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Product Description
A practical guide to best practices in the revolutionary new marketing strategy that’s sweeping the business world Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketi… More >>
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Relationship Marketing: Winning and Keeping Customers
Product Description
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of thi… More >>
Relationship Marketing: Winning and Keeping Customers
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