Product Description
The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario in India. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. Now the CEOs are under pressure from different quarters due to an increase in dynamism brought in the business environment as a result of transition from market place to market space, introduction o… More >>
Strategic Marketing Management: Text and Cases
Product Description
Thoughts and commentary for product managers and marketers who are all looking to discern what is and isn’t relevant for their given market space.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>