Posts Tagged Marketing
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
- ISBN13: 9780071497046
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>
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Social Media and Marketing in China: Making Sense of the Buzz
Product Description
The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction…. More >>
Social Media and Marketing in China: Making Sense of the Buzz
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Strategic Marketing Management: Text and Cases
Product Description
The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario in India. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. Now the CEOs are under pressure from different quarters due to an increase in dynamism brought in the business environment as a result of transition from market place to market space, introduction o… More >>
Strategic Marketing Management: Text and Cases
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Big Business Strategies for Small Businesses: A Marketing Plan Workbook
Product Description
This workbook is written specifically for small business owners seeking clear, step-by-step guidance on how to create a marketing plan. Author Christopher Williams explains in easy to understand detail, the successful methods used by the country’s most successful companies when marketing their products or services. Readers will learn how to conduct market research and find ways to promote their businesses to potential customers. The workbook includes examples from s… More >>
Big Business Strategies for Small Businesses: A Marketing Plan Workbook
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No BS Direct Marketing
Product Description
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses in… More >>
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