Posts Tagged paradigm shift
Strategic Marketing Management: Text and Cases
Product Description
The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario in India. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. Now the CEOs are under pressure from different quarters due to an increase in dynamism brought in the business environment as a result of transition from market place to market space, introduction o… More >>
Strategic Marketing Management: Text and Cases
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Total Relationship Marketing
Product Description
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
The author shows that relationship marketing represents a dramatic change in marketing thinking- a paradigm shift. As an alternative to the 4Ps of traditional marketing management (Product, Price, Promotion and Place) the book offers thirty relationships, the 30Rs, that … More >>
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