• ISBN13: 9780071497046
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakth… More >>

Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

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