Product Description
The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction…. More >>
Social Media and Marketing in China: Making Sense of the Buzz
Product Description
Daily drips on marketing, pricing, value, telling authentic stories, change, communication, creativity, sales, education and productivity.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>
Product Description
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional “features-and-benefits” marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory,… More >>
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate