Posts Tagged strategic marketing management
Strategic Marketing Management: Text and Cases
Product Description
The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario in India. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. Now the CEOs are under pressure from different quarters due to an increase in dynamism brought in the business environment as a result of transition from market place to market space, introduction o… More >>
Strategic Marketing Management: Text and Cases
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Strategic Marketing Management, 6th Edition
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Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
* The most complete, systematic approach to external analysis available.
* Addresses key current strategy issues, and is noted for its extensive use of business examples…. More >>
Strategic Marketing Management, 6th Edition
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Marketing: Planning and Strategy
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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement s… More >>
Marketing: Planning and Strategy
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Strategic Marketing Planning, Second Edition
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‘Strategic Marketing Planning’ builds on the success and reputation of Wilson and Gilligan’s ‘Strategic Marketing Management’ by focusing firmly on the planning process. ‘Strategic Marketing Planning’ concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Leading authors in this… More >>
Strategic Marketing Planning, Second Edition
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Strategic Marketing Management, 5th Edition
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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy f… More >>
Strategic Marketing Management, 5th Edition
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